hello@pionerlabs.com
+47 915 74 794

Torggata 15
Oslo, Norway

We are
Product-Driven

We recognize that, like us, you fellow entrepreneurs are ultimately driven by the prospect of delivering user value at scale. We believe this should always be the key vision for the companies and products we create, it’s the only attractive ultimate outcome for ambitious people.
Our venture creation process is designed around backtracking this ultimate envisioned outcome onto a roadmap of outcomes or stepping stones taking us there. To rephrase a known proverb: “The road to hell is paved with good intentions”, in an entrepreneurs life the road, often to hell, is paved with risky assumptions. Our job is to surface these assumptions and effectively derisk our investments into systematic, incremental initiatives, like development and communication, to validate our assumptions to become knowledge before we take bigger bets.

The Venture Creation Process

The stages of a company’s path to great success.
Swipe →
The 3 phases of the Pioner Venture Creation Process
These are the steps we have to climb on the ladder to success, and it’s not a linear journey; expect to slide back down several times. Boldness, resilience and a humble data driven mind are key properties we admire in the successful entrepreneurs we work with.
Insight Generation
Where's the puck skidding to?
This is our insight phase.
Through work in research and trend analysis we aim to build strong assumptions about understanding the world, markets, industries, the value chains, competition and technology and innovation trends. That helps us calibrate our bearings.
INCUBATION
What problems are worth solving?
This is our insight phase.
Through work in research and trend analysis we aim to build strong assumptions about understanding the world, markets, industries, the value chains, competition and technology and innovation trends. That helps us calibrate our bearings.
VENTURE
What's the way to scale to a cornerstone industry venture?
This is our insight phase.
Through work in research and trend analysis we aim to build strong assumptions about understanding the world, markets, industries, the value chains, competition and technology and innovation trends. That helps us calibrate our bearings.
Creating new ventures with Pioner
Pioner Labs exist to drive innovation and digital transformation in society to ensure a sustainable and prosperous future for all.

We do this by working as partners with existing enterprises having a Pioner value alignment, that have a deep routed and well formulated strategy to transform and reinvent themselves in the digital age, and the courage to stand tall when the going gets tough.

We also do this by launching whole new ventures in cooperation with promising founders as well as joint ventures with established players in selected industry verticals.

When participating in green field ventures, Pioner Labs will typically be involved in the pre-seed phase and contribute with basic funding in the form of cash and sweat equity from selected members of the Pioner team. The exact set up and share of ownership is agreed from case to case.

When the pre-seed phase has been completed, the venture will typically seek further financing from the wider network of investors related to Pioner Labs. Our model allows Pioner people to sling their Pioner hook after the incubation phase and embark as a fully dedicated founder on the continued journey of the venture.

If this makes sense to you, we would love to hear from you!

Value and user centric

We are first and foremost a company with a product heart. We are driven by focus and passion for the value created and provided to the users of our products.

Autonomous product teams

We believe that lean and passionate, cross competent, autonomous teams championed by a true Product Manager is the best way to power the Pioner creation process.

The Product Manager is like the CEO of the product team, leading problem solving with UX, analytics, tech and devops people.  Teams of 5-8 people work on a domain of objectives defining a product or a product component in a bigger and more advanced product.

The team is collectively accountable and responsible for figuring out how to arrive at the products vision and value creation.  Well aligned and trained product teams are stronger than the sum of its parts, and powered with cutting edge technology it’s a mighty force and an amazing display of human ingenuity!

Outcome oriented

“The Best Way To Predict The Future Is To Create It”

Our creation process starts with imagining the outcomes we pursue, which in turn guides our initiatives defining the work we do. We systematically measure the progress our work generates towards our target outcomes. Our approach is fundamentally scientific, hypothesis/data driven and agile problem solving.

We imagine what success looks like and through hard and systematic work we iterate to deliver profitable customer satisfaction at scale.

Pragmatic tech approach

We don't build for the sake of building. Therefore we build as little as possible, but as much as necessary to best move towards the product’s objectives.

That being said, we are not afraid of building insanely complex and cutting edge systems when we need to. Therefore we prefer to see our tech people as being real engineers, and we believe this is a state of mind and something to put professional pride in! We just know how to build things solid! We believe in services oriented and domain driven architectural patterns with clear separation of concerns, ensuring flexibility, speed and robustness of our systems.

When doing development we want to develop what provides the greatest benefit to our users with the lowest total cost. And in cost we always factor in technical debt, time to market, lock in, flexibility and value of learning.
Our Current
Love Affairs
In tech..
- Typescript, React
- GraphQL, REST, gRPC
- Node.js, Golang
- PostgreSQL
- Docker, Kubernetes
- Google Cloud Platform
In design..
- Pen & Paper
- Figma & Storybook
- Strong organic black coffee
- Notion
The story
Who we are
What we do
How we work

Would you like to
work with us?

We would love to hear from you →